FundMyWish is a cashback-based gift registry platform for weddings, baby showers, and other milestones. I worked as the sole full-stack developer and product designer for six months, responsible for the entire technical stack, user flows, and UX.
The product allows users to create and share gift lists, accept donations via Stripe or PayPal, and manage funds via a secure dashboard. I led the project from MVP to UI/UX revisions and SEO optimization, all while adapting to shifting business needs.
Team & Role:
Team of 3: Kenny (Founder), his assistant (Instagram marketing), and me.
I handled everything technical and product-related: design, frontend, backend, integrations, SEO, and product direction.
Phase 1 – MVP Development (Oct–Jan):
I designed the core flow: users create wishlists → share → guests donate → users track funds & withdraw.
I also built the Homepage and marketing pages like About, Blog, FAQ, with layout based on a reference selected by the founder.
Phase 2 – SEO Improvements (Late Jan–Feb):
I researched SEO best practices for React/Vite. Implemented Static Site Generation (SSG) for public pages and improved metadata, page structure, and link previews.
Phase 3 – Rebranding & UX Shift (Late Feb–March):
A new branding advisor brought a fresh strategy: more personalized target, compete with traditional wedding registry with cashback gap, Instagram ad funnel, and vendor partnerships.
I sourced and adapted a new HTML homepage template to match the new branding before the project was paused due to sudden funding loss.
Tech Stack:
Frontend: React, TypeScript, TailwindCSS, Vite, HTML
Backend: Node.js, Express, PostgreSQL (Sequelize)
Auth: Auth0
Payments: Paypal, credit card, Google, Apple Pay. (use Stripe & PayPal)
Deployment: Heroku, Vercel
Tools: Figma, GitHub, Postman, Webflow
This was my first time leading a full-stack product from scratch. I adapted to team shifts, branding pivots, and handled everything from wireframes to payment systems.
Though the startup closed, I came out more confident in managing product scope, collaborating with non-technical stakeholders, and building full-stack solutions under real startup pressure.